Augmented Reality Hackathon Was a Smash Hit

“Really impressed with what all of you created in only 24 hours!” –Myron Burke

Walmart’s head of Emerging Technologies wasn’t the only one blown away by the creativity, collaboration and polish displayed by all 11 teams who competed in the first annual BEA + SCET AR Hack.

The Haas-based, student run Berkeley Entrepreneurs Association partnered with Engineering’s Sutardja Center for Entrepreneurship and Technology to promote the hack and make sure teams were as fully integrated with the necessary mix of business and tech skills.

BHEP secured a lead sponsorship role from Walmart’s Emerging Technologies team and provided logistical support.  Intel and Google kicked in with tools and gadgets to support optional real world use cases provided by the Walmart team.

The teams started hacking on Friday afternoon at the Innovation Lab at Memorial Stadium.  The Oski statue proudly wore a banner letting everyone know that the hack was on!  Teams moved to the Wells Fargo room overnight and continued the learning, sharing and fun until Saturday afternoon.  Then, it was game time as teams put the final touches on their demos and presentations.

Pitches were as diverse as the teams themselves, ranging from tools to help you see like a bat to minimizing the time spent on a milk run.  There were also several monster-led quests to make shopping super fun for everyone.


In addition to keeping everyone stuffed with food all weekend, Walmart awarded to total of $5,000 in prize money to three teams. They kicked in an additional $5,000 Innovation Fellowship award to a fourth team who will continue working on their project over the next semester.